Site not look beautiful? Click here

As We See It

Customistic is all about creating the T-shirt you want

Image
I heart witty T-shirts: Forget flowers, Angie Morelli’s customers say most things with cotton.
Photo: Justin M. Bowen

Angie Morelli, 27, served as a Marine for five years. She repaired CH-53 Echo helicopters in Afghanistan, in Kuwait and in Qatar. Now she lives in Vegas and runs a T-shirt shop.

How’d she get from point A to point B? Well, after Morelli got discharged from the military, she made a decal for her fellow female Marines. Then she started getting requests for more decals. Some requested funny designs; other requests were more serious.

Details

Customistic
Inside the Boulevard Mall, 3680 S. Maryland Pkwy., Suite 158, 796-8236, customistic.com

“A lot of Marines boast about their time in the service, but we always honor the fallen Marines we served with. So I made a lot of ‘In Memory Of’ and ‘Remember the Fallen’ designs.”

Business was brisk, so Morelli opened a kiosk. Then she upgraded to a store and expanded her client base. Today, her shop is called Customistic, and you can find it in the Boulevard Mall on Maryland Parkway. But before you visit, have a T-shirt concept or design in mind; as the name suggests, Customistic specializes in custom-designed T-shirts.

“I like to do offensive stuff,” she says. “If somebody is saying something inappropriate and offensive on a shirt, they probably feel pretty passionately about it.”

And as for the T-shirts themselves, Morelli says, “Pro Club brand shirts are really popular right now—some rapper rapped about them—and V-necks are also big right now. Here in Vegas, a lot of guys want Affliction-style T-shirts—T-shirts with designs that wrap around your chest. Makes you look buffer.”

Just remember, guys, no matter how buff you look, don’t pick a fight with Morelli if you’re dissatisfied with your shirt. She’ll take you down.

Share
Photo of Rick Lax

Rick Lax

Rick wrote the books Fool Me Once: Hustlers, Hookers, Headliners, and How Not to Get Screwed in Vegas and Lawyer ...

Get more Rick Lax

Commenting Policy

Previous Discussion:

  • Dream a little. Do a little. (Or a lot.)

  • As managing director of Wynn and Encore salons since 2013, Claude Baruk is working on a massive reinvention of the former while transforming hair at ...

  • “Shut up! We paid for a bus ride; we didn’t pay for this!”

  • Get More As We See It Stories
Top of Story