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As We See It

The Cosmopolitan goes mobile with a big, purple truck

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Truck followers can score deals on Cosmo amenities, like an 80-minute massage for $50.
Photo: Christopher DeVargas

As the Cosmopolitan’s shiny newness begins to wane, the folks behind “the right amount of wrong” are tasked with dreaming up fresh ways to get people through the doors. One attempt: the Cosmo truck. The big, purple vehicle rolled out last week and plans to stop by various neighborhoods in hopes of showering locals with giveaways and deals. One such deal: an 80-minute massage for $50. Not bad, I guess, but I can’t help wishing the truck offered more typical on-the-go fare. Set aside county regulations for a second and imagine an ice cream truck handing out Holsteins’ alcohol-infused milkshakes. Or Milos to-go! Or a Marquee mobile dancefloor! I’d follow that.

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