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The Joint goes Rogue, for marketing purposes

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Would The Joint by any other name be just as hip? We’ll soon find out.

Hard Rock Hotel & Casino recently announced that the naming rights to their beloved concert venue have been purchased by Relativity Media’s film and lifestyle brand, Rogue.

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The Joint

A spokesperson for Hard Rock said the venue will be referred to as The Joint by Rogue.

Much like Citi BCS National Championship Game or Super Bowl 43 sponsored by Cadillac, The Joint will be called The Rogue Joint mostly for marketing and print advertising campaigns.

Rogue Pictures has produced movies like “The Unborn,” “The Last House on the Left,” “Fighting” and Dave Chappelle’s “Block Party” just to name a few. One of the perks of the film company purchasing the naming right: The Joint will hold premieres and screenings of select Rogue films.

Whether the type of talent and shows The Joint produces will change, we’ll have to see.

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