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Robin Leach: Luxe Life

What's your story? If you are a celebrity in Vegas, Robin Leach wants to know.

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June 27, 2009
Holly jets off to Kendra’s wedding after early morning party at Prive
June 29, 2009
Photo Gallery: Michael Jackson rehearsed for show shortly before his death
June 27, 2009
Lindsay Lohan walks the blue carpet at MGM’s Wet Republic
June 28, 2009
Lindsay Lohan celebrates her birthday with gal pal Brittny Gastineau
June 29, 2009
Strip Scribbles Photo Gallery: Ashley Hartman’s Tabu bachelorette party

Recent Posts

July 3, 2009
Photo Gallery (70 photos!): Stars shine at The Rio for Ante Up for Africa
July 3, 2009
It’s one of the year’s biggest all-star entertainment lineups as fireworks explode for the Fourth of July
July 3, 2009
Counter Intelligence Exclusive: Restaurant and club closings and openings
July 3, 2009
CNN and AEG confirm our Michael Jackson video rehearsal story
July 3, 2009
Steve Wyrick to attempt death-defying stunt 80 feet above Strip tomorrow
July 3, 2009
Happy Fourth of July weekend from VDLX and Miss America
July 2, 2009
Stars go all-in for annual Ante Up for Africa to kick off WSOP Main Event
July 2, 2009
Strip Scribbles: A sneak peek at the new What Happens in Vegas ad
July 2, 2009
Miss USA 2009 Kristen Dalton kicks off National Ice Cream Month
July 2, 2009
Hilary Duff pops the cork on honeymoon-styled Las Vegas vacation

Archives

August 5, 2008 · 8 AM

ZizZazz wishes! Nelly injects pizzazz into his new Vegas energy drink

By Robin Leach

Nelly celebrates the release of Brass Knuckles at Rocks Lounge at Red Rock Resort.

Photo: Scott Doctor

Hip-hop superstar Nelly is adding a new feather to his cap- and this newest venture in his string of successes is high energy packed with pizzazz! ZizZazz is a Vegas based energy drink mix company and Nelly is now one of the owners and will be its high-profile spokesman. “I didn’t just want to endorse it. I wanted to be part of the growth of the company,” he said. Unlike other energy drinks, this comes in a packet and one simply adds water! Nelly added “It definitely fits my lifestyle. I can throw a few in my bag, grab a bottle of water and I’m set. It helps my energy stay high during rehearsals and performances now that Brass Knuckles will in September go into release.” Nelly was recently at the Red Rock resort, where he unveiled tracks from the new album. The single “ Party People,” recorded with Fergie, was released in March

ZizZazz has become one of the fastest-growing and most-popular energy drinks. Nelly is the first high-profile name attached to the mix and the company is betting he will propel it even faster across America. He will appear in television commercials, become the voice of radio advertising and will be its official spokesperson participating in media and other appearances throughout the coming months. Nelly has sold more than 30 million copies worldwide from his four previous studio albums. The unique 2004 double release, Sweat and Suit, made Nelly the first solo artist in history to make simultaneous album chart entries at No. 1 and No. 2. He is founder and CEO of record label Derrty Entertainment; has launched two successful clothing labels, Apple Bottoms and Vokal; is a co-owner of the NBA’s Charlotte Bobcats, in addition to being founder of two charitable organizations, “Jes Us 4 Jacki” and “4 Sho 4 Kids.”

Nelly says he can use energy packets (just add water) to give him a boost during his hectic schedule.

Photo: TVT

Nelly says he can use energy packets (just add water) to give him a boost during his hectic schedule.

He now adds energy beverage spokesperson to his resume, while promoting Zizzazz. The drink mix, in four flavors, is packaged in a portable serving stick and gives all-day energy with less than 1 gram of sugar, just 20 calories per stick, and is loaded with vitamins A, B1, B3, B5, B12, C and E, as well as ginseng, green tea extracts and the mysterious sounding “rhodiola rosea.” Cheers!

— From Vegas Deluxe

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