Las Vegas Weekly

July 29, 2008 · 6:30 AM

Paris sheds reality TV image to become fashion entrepreneur

By Robin Leach

Paris Hilton normally makes headlines for her television and nightclub appearances -- but everybody seems to forget the blond-haired beautiful socialite is a corporate chieftain in charge of her own burgeoning business empire. The singer-actress has her hands in everything from fashions to fragrances -- and her busy schedule in Vegas today proves the point. She calls our playground her second home and is going to let style-hungry insiders get a sneak peek at some of the hottest trends in fall footwear!

Photo: Jacob Andrzejczak

Paris Hilton

Extra security will be on hand to deal with the expected huge crowd turnout that usually mobs Paris wherever she goes. Says Paris: "I am so excited about my new fall shoe collection launching at Macy's Fashion Show Mall in FABULOUS Vegas. With the success of the launch earlier this year, my line continues to be inspired by high-fashion runways with a comfy fit, and the perfect price point! ($59-$195) My new fall collection will give all you guys the first look at the girls’ hottest fall footwear trends. 

I love these shoes; they come in a range of styles that are totally chic and trendy -- whether you pair some T-strap heels with a beautiful dress or rock your favorite skinny jeans tucked into a pair of my knee-high or cowboy-inspired boots, there is really something for everyone. I personally chose the styling, design, materials and colors for the entire line and also wanted to make sure it was super comfortable. Each shoe has a heart-shaped comfort pad sewn into the inner sole, so you can dance and party all night long! I also made the soles of the shoes hot pink so from every angle, they are super cute!"

The savvy marketing mogul has even decided to meet the first 300 customers who buy shoes from her fall footwear collection! Paris’ new shoe collection features a delectable range of stylish, high-quality essentials, including sky-high platform stilettos, polished patent pumps, knock-‘em-dead knee-high boots, fierce flats, tempting T-straps and runway-ready ankle boots. To create the new collection, Paris turned to the high-fashion runways of New York, London, Paris and Milan for inspiration, while infusing the perfect combination of her love for all things girly with a whole lotta rock-n-roll. The Paris Hilton footwear collection is available at Macy's, our Henderson headquartered Zappos.com, other stores and select specialty boutiques throughout the country.

They say "all work and no play makes" ... so Paris has combined some pleasure with her fast trip here. After getting her hair a superstar look from coiffure king to the stars Michael Boychuck at his Color salon in Caesars Palace, Paris will host the official launch party at the Pure nightclub.

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