Las Vegas Weekly

January 7, 2010 · 4:11 PM

Photo Galleries: Lady Gaga faces another Monster at CES booth

By Robin Leach

Lady Gaga and Dr. Dre at the Monster booth at CES 2010 on Jan. 7, 2010.

Photo: Erik Kabik/Retna/www.erikkabikphoto.com

Pop singer Lady Gaga has discussed conquering her fear of Fame Monster, as well as Sex Monster. Today at the Consumer Electronics Show, it was the Monster booth, and our contributing photographer Erik Kabik was there to capture Lady Gaga and what has to be one of the more interesting hairstyles of the New Year.

Lady Gaga introduced her new signature in-earphone Heartbeats at the Monster booth at CES 2010 at the Las Vegas Convention Center/Las Vegas Hilton and The Venetian. Noel Lee, the CEO of Monster who played with a Segway; Jimmy Iovine, the chairman of Interscope who went casual in a baseball cap; rap mogul Dr. Dre; and Susan Smith Ellis, CEO of Red, also appeared at the booth.

It also was announced yesterday at the Polaroid booth that Lady Gaga is the new creative director for Polaroid.

CES 2010 continues through Sunday.

Robin Leach has been a journalist for more than 50 years and has spent the past decade giving readers the inside scoop on Las Vegas, the world’s premier platinum playground.

Follow Robin Leach on Twitter at Twitter.com/Robin_Leach.

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Follow VDLX Editor Don Chareunsy on Twitter at Twitter.com/VDLXEditorDon.

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