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Sugar-coating the Strip

Stevie D’s candy empire is taking over Las Vegas

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Kim Kardashian wields a Sugar Factory Couture Lollipop on the red carpet in Las Vegas. Finally, a dessert that doubles as an accessory; these are the best things since candy necklaces.
Photo: Erik Kabik/www.erikkabikphoto.com

Sugar Factory Opening @Planet Hollywood

Sugar Factory

It’s official: Sugar Factory is taking over Las Vegas.

Nightclub impresario Steve “Stevie D” Davidovici’s over-the-top candy shop has announced that it will be opening its third Strip location come October, to be housed at Paris Las Vegas in the space formerly occupied by Ah Sin restaurant.

Relying on a steady diet of celeb endorsements and appearances, Sugar Factory has quickly spread all over the Strip, opening its first location at the Mirage last summer and adding a second in Planet Hollywood’s Miracle Mile Shops this winter. According to Sugar Factory’s Web site, the Paris location (next door to PH, we might add) will be its flagship store, with a restaurant alongside the retail shop.

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Celebs sweet on this sucker (5/28/09)
Beyond the Weekly
Sugar Factory

While Sugar Factory stocks all kinds of confections, its signature item is a treat that celebrities like Kim Kardashian and Holly Madison have been sweet on since Day 1: Couture Lollipops. The pops, with reusable, jeweled handles and removable candy heads in a variety of flavors, have popped up all over town on billboards and in the hands of stars walking the red carpet. Even Mike “The Situation” Sorrentino has gotten lippy with one of the preciously presented ‘pops. Before long, the edible accessory is likely to be taking over Paris, as well. French predilections be damned

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Sarah Feldberg is the editor of Las Vegas Weekly magazine. A veteran journalist, Feldberg previously worked as the Weekly's web ...

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