Cadillac Ranch has something for everyone
And that’s no bull
Wed, Apr 8, 2009 (3 p.m.)
Photo: Joe Lamb
A mechanical bull doesn’t automatically brand a venue a “country bar.” Apparently, neither do pictures of Shania Twain and Taylor Swift. Nor does an antler chandelier. Town Square’s new meet market—happily situated next to Blue Martini and above the Yard House—might have you pulling on cowboy boots at first, but Cadillac Ranch has got more going on than you can imagine.
“In a nutshell, Cadillac Ranch is an all-American bar and grill,” says marketing director Eric Schilder. There are seven independent Cadillac Ranch properties around the U.S., but the Town Square location is Vegas’ first. When you’re tired of dealing with the clusterf--k elsewhere, spending half an hour trying to get the attention of a bartender, Cadillac Ranch’s 12,000 square feet and three bars provide ample space for $3 domestic beers, well drinks and wine every day during happy hour from 3-6 p.m., plus a reverse happy hour from 11 p.m. to closing. “It’s a great position,” Schilder says of the proximity to Blue Martini and Yard House, then adds, “We have a bull; they don’t.”
Nor do the other venues have license plates on the ceiling. Or hubcaps on the wall. Guitars adorn the space, too, but not in a TGI Friday’s/Applebee’s/someone-went-crazy-with-a-nail-gun kind of way. A classic 1959 Caddy (sawed in half) welcomes patrons outside the venue. The other half is above the DJ booth. There’s a stage as well, and room for 320 people to dine; 210 seats line the three bars. And don’t forget the two patios complete with fire pits. Or that bull.
But Cadillac Ranch goes beyond existing solely as a restaurant and bar. It’s throwing a Stetson into the nightlife ring, too. (Well, maybe not a Stetson. Cadillac Ranch is adamant about not being a country bar.) The rustic-chic venue will be partying seven nights a week until 4 a.m. “Between 10 and 10:30, we do a [transition] into our nightlife,” says Schilder. “It’s a very trendy, hearty nightlife. We feature everything from classic rock to party music and Top 40. And we have a DJ [courtesy of Beat Clan], so some of the tables move out, and we go into a big dance party late-night.” Sundays will feature live music, and if that doesn’t keep you entertained, did we mention there’s a bull?
The club vibe for Cadillac Ranch won’t be the typical fare to which the Vegas industry is accustomed. Bottle service tops out at around $200, and jeans and sneakers are perfectly acceptable. “You have the feel of a high-end steakhouse mixed with a fun party atmosphere,” Schilder says. We’re not sure about “high-end,” but the place has fun potential for those who are tired of posh megaclubs. Though there will be a $10 cover (approximately), ladies are always free and industry folks can get a special discount card for 25 percent off food and a waived cover charge.
“People are kind of tired of going to the club scene where they’ve got to stand in line, they have to be chosen, have to put $500 to $1,000 down,” Schilder says. “The economy’s a little tighter right now, and tough, so that’s the beauty of Cadillac Ranch—everybody gets to party like a rock star, affordable prices and appeasing to all demographics.”
Until we can experience Cadillac Ranch for the first time at an April 15 grand opening (a great way to forget about taxes), the darn bull and country-music-star paintings make it difficult to shake the notion that Cadillac Ranch really is a country bar. But it’s really just a little bit country, and a whole lot more rock ’n’ roll. With so much planned, Cadillac Ranch could experience an identity crisis down the road, but diverse party nights and the added bonus of a full menu could also help draw a diverse clientele base. “But we’re not a country bar,” reiterates Schilder. “The only thing really country is the bull.”