Dining

  • Print
  • Small FontsDefault FontsLarge Fonts

Dunk this!

Stacy J. Willis

Thu, Jul 2, 2009 (midnight)

Image

This Dunkin’ idea is more of a sinker.

“Invite, Order, Run, Enjoy.” The idea of Dunkin’ Donuts’ new Dunkin’ Run website was, I thought, to order your doughnuts online and have them waiting for you at the drive-through. Sounds deliciously over-convenient.

I registered at dunkinrun.com, picked a “run time” and invited my friends (in a process annoyingly similar to Facebook); they perused the menu and ordered, and—what!?

“Print the order. Go to any Dunkin’ Donuts. Give the person behind the counter this page.”

For this I gave my e-mail address to Dunkin’? For this I watched an animated on-site video called “How it Works”? For this I have yet another website with a “Profile” and “Friends” that I can group into special subgroups? So that I can print out a list? Color me strawberry sprinkles.

The doughnuts were good. I got junk e-mail from Dunkin’ the next day.

Print This

Discussion:

In an effort to increase the dialogue on our stories, we will be requiring Facebook accounts to leave comments on lasvegasweekly.com stories. We believe that Weekly readers are likely to have Facebook accounts already and more apt to comment on this site with that account rather than have to create an account with us. If, however, you do not have a Facebook account, click here to sign up for one. If you have questions, comments or concerns about this new commenting policy, please let us know.

For any other questions related to commenting on Weekly stories, please read our full policy.

Facebook Activity