“Where’s Waldo?” High Society’s ad is full of familiar faces
Tue, Apr 13, 2010 (5 p.m.)
Courtesy of N9NE Group
You think the parties in Vegas are getting better? Check out the ads! Not only are venues stepping up their game when it comes to throwing lavish themed events, but their promotional materials are equally eye-catching.
We first gave props to Wet Republic’s new campaign declaring war on nightlife. Now, we turn our attention to the licentious image for the new High Society dayclub Sundays at Nove.
“Modern-day Marie Antoinette meets The Last Supper,” is how art director Leslie Culler describes the inspiration for the image, which features lots of familiar faces. “I was wanting to say, ‘There’s no recession. We’re still wanting to have our cake and eat it, too!’” she laughs. “We don’t want to stop spending; we’re doing what we can to help the economy!”
Planning began long in advance for the image, which reflects the dayclub’s partying, dining, drinking and entertainment experience. “It took probably three or four weeks nailing the concept down,” Culler explains. A crack team was assembled, consisting of photographer Brian Brown, graphic designer Sean Clauretie, lighting designer Alex Sabahi, hair and makeup lead Zee Clemente with assistance from Mary Rockwood-Crabtree and Kelly Belmonte, wig master Jason Bennett, and stylist Brandy Provenzano. Katie Cewe of the Gypsy Den provided props and clothing, and Maricela Maciel produced and directed the shoot.
Even Nove Chef Geno Bernardo got in on the action. “He actually prepared all the food for the shoot,” says Maciel. (The drinks, however, were all props, so no one got sloshed during the long shoot.)
And long is putting it mildly. “We basically planned every shot, every table before we went in there,” Culler says. “We started from the back and worked our way up,” she explains about creating the layered composite image, which utilized between 10 to 15 different photographs. “The actual day of the shoot we got there around 4:30 in the morning and we were carrying stuff out at 6 p.m.”
N9NE Group employees and models were called upon to make love to the camera, hence the plethora of recognizable nightlifers, like the stilt walker and go-go dancers from Perfecto. We were able to spot N9NE Group’s JRoc, of course, in the photo, along with Abbigail Peltier Garcia and Jung Kim. Brett Rubin is the DJ in the background and door host Atilla Pal and Nove bartender Blaze are front and center.
See anyone you recognize? Leave us a comment below to tell us whom you’ve spotted in the ad before you check out High Society on Sunday afternoons.
Palms Casino Resort has come a long way since its "Real World" debut in 2002. The boutique property features three distinct towers and a diverse mix of bars and restaurants across a 95,000-square-foot casino.
Palms, which features more than 1,200 rooms and fantasy suites, is currently undergoing a multi-million dollar transformation that will encompass an Ivory Tower room and suite redesign, new culinary additions, re-imagined gaming spaces and new, distinctive nightlife experiences.
In addition to newly designed rooms, during the first phase of the renovation, Palms will welcome Heraea, a high-energy American restaurant and lounge, and XISHI, a pan-Asian restaurant and lounge.
Fantasy Suites include the Hardwood Suite, the only hotel room in the world with its own basketball court.
Other amenities include the all-new Cantor Gaming® race and sports book, one of the few sports books in Las Vegas to include a poker room; SOCIAL; Scarlet; Chocolat Bistro; tonic bar; ghostbar; Pearl Concert Theater; Moon Nightclub; N9NE Steakhouse; Nove Italiano; Simon Restaurant & Lounge; Palms Pool & Bungalows; Kim Vō Salon; Drift Spa & Hammam; Brenden Theatres, a 14-theatre cineplex and more than 60,000 square-feet of meeting space.