Las Vegas Weekly

AEE keynote, PETA ad just parts of Sasha Grey’s 2010

Sasha Grey celebrating the unveiling of her PETA campaign.

Photo: April Corbin

It’s a good week to be Sasha Grey.

Photo: Courtesy of PETA

Sasha Grey's PETA ad

The adult film star is nominated for 12 Adult Video News awards in categories such as Best Actress, the Jenna Jameson Crossover Star and Most Outrageous Sex Scene. Furthermore, the 21-year-old gave the keynote address at the Adult Entertainment Expo and unveiled a sexy new advertisement for PETA.

Shot by photographer Andrew Southam, the advertisement features a barely covered Grey on a bed, staring seductively back toward a camera with the slogan “Too much sex can be a bad thing” promoting the spaying and neutering of pets. Grey’s involvement with PETA puts her in a small club of adult performers, including Jenna Jameson and Ron Jeremy, who have appeared in the organization’s campaigns.

It’s a notable accomplishment for someone going on her fourth year in the industry. Grey entered the industry only two months after her 18th birthday. During her AEE keynote, Grey said she conducted seven months of research into the industry before entering it — and suggested other young women do the same.

Grey also commented on the theory that more and more young women are entering porn in order to achieve mainstream success. “I think that’s a myth,” she said definitively.

Grey began with porn but has since crossed into the mainstream market through non-adult films, like Steven Soderbergh's The Girlfriend Experience, and music videos for Smashing Pumpkins and the Roots. Still, she says she entered the industry in order to explore her physical and intellectual sexuality in a safe environment.

Now, she wants the industry to evolve by breaking away from the “routine manner” most films are made in. Grey owns her own production company, Grey Art, and has added director to her growing list of roles.

“If we make adult films with perhaps a real score and great camera work, we can make adult films that are more entertaining, more erotic and more acceptable — especially for the female consumer.”

Sasha Grey on her First Time

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Grey added that she’s been approached by thousands of women and men who say they love her work and love her pro-sex feminist ideals but cannot watch many of her films because they’re too graphic.

“I will admit I am very deep on my sexuality on all levels,” she says, “and after being in the business for three-and-a-half years I’ve also learned to really enjoy the softer side as well.”

The self-described film buff said, “The key element missing in films is tonality.”

According to Grey, adding that is something that hasn’t been done before, though she credited porn directors in the ‘70s for attempting to create such films when the industry was in its fledgling state.

“Unfortunately, the powers that be did not let that happen,” she said, “but, hey, that’s what 2010 is about.”