Is the Hard Rock Hotel too rocking for Hard Rock Cafe?
Wed, Sep 29, 2010 (3:05 p.m.)
Illustration: Chris Morris
Have you ever seen TruTV’s Rehab: Party at the Hard Rock Hotel? You know, the show named after the casino’s Sunday pool party? Well, the management team at Hard Rock Cafe, headquartered in Orlando, has been watching, and they’ve seen about enough. In a lawsuit filed last week, Hard Rock Cafe sought to end its 14-year licensing agreement with Vegas’ Hard Rock Hotel & Casino, arguing, “The behavior depicted in the Rehab television program that is authorized, created and distributed by defendants is entirely at odds with the brand image of the Hard Rock.” By “behavior,” they mean the “drunken debauchery,” the “violence” and the “criminality.” Let me get this straight: Hard Rock Cafe has a problem with debauchery? Has anybody at Hard Rock Cafe ever listened to hard rock music? Hard rock music is all about debauchery! If Hard Rock Cafe’s managers have such a big problem with drunken debauchery, violence or criminality, then maybe they should change their company’s name. And Hard Rock Cafe, if you don’t understand the point I’m making, then buy yourself an iPod and listen to Judas Priest’s “Breaking the Law,” Thin Lizzy’s “Jailbreak,” Joan Jett’s “Bad Reputation” and Andrew W.K.’s “Party Hard.”
Arguably one the coolest joints in town, the Hard Rock Hotel & Casino houses some of Vegas' best entertainment, restaurants and nightlife.
At Hard Rock, it's all about the music. From the light fixtures made out of drum cymbals and guitar shaped door handles to stage costumes and tools of the trade of legendary musicians displayed on the walls, the hotel screams rock and roll. The Hard Rock's Joint has hosted some the biggest names in music — from The Who to Bob Dylan to hometown heroes, The Killers.Aside from the music venues, the pool at the Hard Rock is one of its biggest attractions. Spread out over 4.7 acres, the pool area features swim-up blackjack, a bar and grill, private cabanas, a bevy of secluded nooks, a waterfall and an extensive live music venue with a dance floor. During the summer, the pool transforms into the Rehab club on Sunday afternoons.
The resident nightclub Body English fuses European elegance with a rock star bachelor pad and it often a hot spot for visiting celebs and popular DJs. Vintage rock memorabilia lines the walls at Wasted Space, Hard Rock's anti-club.
Restaurants at Hard Rock are just as hip as the rest of the casino. Pink Taco serves up Mexican dishes, as well as a Central American and Caribbean menu. Nobu, one of five worldwide Japanese-specialty restaurants from famed Nobu Matsuhisa, satisfies a different taste. For round-the-clock cuisine, Mr. Lucky's 24/7, is sure to ease your appetite even after a Vegas-all-nighter.