New York New York’s new ads feature epic Vegas scenes
Wed, Aug 31, 2011 (4:19 p.m.)
Just one example of the ads designed by advertising firm David & Goliath.
A night out on the town—especially this town—is bound to produce a story you’ll be anxious to share with your friends and select relatives the next day. Anyone who has partied here in Las Vegas knows this, and soon, so might the world. Advertising firm David & Goliath recently released a new campaign for New York New York. The ads feature epic scenes (a rowdy bar, a sausage-eating contest, a sexy pillow fight, etc.) packaged as the covers of worn paperback novels with cheesy titles—you know, the kind you’d find for 50 cents at Goodwill or Savers. The tagline: “There’s a story everywhere. Be a part of it.” It speaks to our folks’ sense of adventure and inability to keep their mouths shut about their own antics. Genius, we say! Sign us up for Battle of Suite 1746, please!
New York-New York Hotel & Casino
Inspired by the famous energy and landmarks of New York City, New York-New York Hotel & Casino features 12 New York-style skyscrapers showcasing 2,023 guest rooms and suites.
Other featured Big Apple icons include a 150-foot-tall replica of the Statue of Liberty and a 300-foot-long replica of the Brooklyn Bridge.
Within the resort, guests discover all the energy and excitement of the city that never sleeps, from enticing entertainment including the provocative and sensuous Cirque du Soleil production, Zumanity, the thrilling Roller Coaster and the fun-filled dueling pianos of Bar at Times Square, to tantalizing restaurants such as The Sporting House Bar & Grill, Gallagher's Steakhouse, Il Fornaio and Nine Fine Irishmen, an authentic pub offering the best of Irish drink, food and music.
Additionally, New York-New York offers more than 24,000 square feet of meeting space and a rejuvenating spa and salon.
MGM Resorts, the parent company of New York-New York, has begun a project to build a park-like outdoor setting between New York-New York and the Monte Carlo.
3790 Las Vegas Boulevard S.