PBR Rock Bar is still kickin’ after a good year on the Strip
Tue, Sep 6, 2011 (5:37 p.m.)
PBR Rock Bar celebrated its first year of business with a blow-out bash hosted by a pair of Professional Bull Riders.
September 1 marked the one-year anniversary of Planet Hollywood’s PBR Rock Bar, and the Weekly-sponsored party was packed with revelers enjoying hot food, cold drinks and the company of Professional Bull Riders Luke Snyder and Douglas Duncan. Considering how tough times have been for Strip businesses, it was great to see one celebrating a milestone (along with the birthday of Jack Daniel’s founder). How has the Rock Bar survived? Here are a few theories:
•1. The motto is: A little bit country, but mostly rock ’n’ roll. Like Neil Young, it appeals to everyone.
•2. The interior space includes four bars, so you’re never stuck waiting on one bartender (though they all make mean whiskey sours).
•3. The patio is literally on the Strip.
•4. Throughout the bar there are more than 100 televisions.
•5. Head chef Yvonne Maatouk has a lock on the concept of “classic American fare with a twist,” and the relatable menu is also affordable.
•6. The bar is named after elite athletes who willingly strap themselves to Volkswagen-sized hunks of angry beef.
•7. Nothing is more fun than watching tipsy people hug the mechanical bull.
•8. Except maybe watching replays on the Rock Bar’s Facebook “Buck of the Day.”
•9. Did we mention the tire swings hanging from the ceiling?
•10. Did we also mention the servers wearing peek-a-boo chaps?
PBR Rock Bar & Grill
The PBR Rock Bar & Grill offers a 13,000-square-foot indoor restaurant and a 3,000-square-foot outdoor pavilion, where people can eat great food, catch rays on the patio, watch their favorite sporting events, listen to live music, drink, dance and party, all while watching other guests ride the mechanical bull.
PBR is open for breakfast, lunch, dinner and late-night dining. The menu ranges from barbecue potato chip nachos to Dorito Crusted Mac and Cheese and Memphis Style barbecue pork sandwiches.
The interior and exterior feature 115 flat screen TVs, a state-of-the-art sound system and lighting system, a custom-made Jumbotron, a stage for live performances, a live DJ booth and tire swings that hang from the ceiling.
3667 S. Las Vegas Boulevard
Miracle Mile Shops at Planet Hollywood
Miracle Mile Shops at Planet Hollywood Resort & Casino is a 1.2 mile retail/entertainment complex at the 50-yard line of the famed Las Vegas Strip. The center features streamlined and modernized storefronts, people movers, a backlit sidewalk water feature, state-of-the-art LED video screens, crystal chandeliers, a multi-million dollar fountain show, contemporary, color-coded kiosks as well as 170 specialty stores such as H&M, Urban Outfitters, American Apparel, Frederick’s of Hollywood, and True Religion Brand Jeans, 15 restaurants and live entertainment.
3663 Las Vegas Blvd. South