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Neiman Marcus’ new store within a store

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Photo: Leila Navidi

The Details

Cusp at Neiman Marcus
Sunday, noon-7 p.m.; Monday-Saturday, 10 a.m.-8 p.m.
At Fashion Show Mall, 731-3636

Sometimes even Neiman Marcus needs a makeover. The luxury powerhouse has given the top floor of its Fashion Show Mall outpost a new look with the completion of Cusp, a new contemporary department that officially launched July 7. Equipped with bright lights, splashes of color and the same brands we already know and love, Cusp is a store within a store that offers a fun and modern shopping experience for a younger demographic of Neiman Marcus fans.

Cusp also boasts lower prices than the other departments in the store and puts less importance on the label. Instead, the focus is on looking and feeling good, and it’s hard not to with jewelry ranging from $25-$125, tops starting as low as $40 and all shoes under $250. The store is arranged by color and constantly transforms according to trend. From cherry-print pants to leopard-studded loafers, Cusp has everything you need to liven up your wardrobe.

Already well received in other cities, Neiman Marcus plans to open Cusp locations in all 42 stores by the end of 2013.

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