The Weekly has just received word of a brand new party and it sounds like it'll be the cat’s meow. Actually, the new full-scale production party will literally be “The Cat’s Meow” and features DJ/producer Felix da Housecat as headlining resident.
“I have two or three people in my office that know what I’m doing and beyond that nobody knows,” says David Gutierrez, Vice President of Marketing for the Light Group at the Mirage. “I’ve been trying to keep it under wraps, but now it’s time to start to get the word out,” says Gutierrez, who previously worked for N9NE Group and helped create the astounding Perfecto party on Saturday nights at Rain along with the Friday weekly party for the late DJ AM. With Cat’s Meow, Gutierrez will be utilizing his talent outside the Palms to invigorate a week-day night party for an entirely different venue.
“Immediately after signing my contract with the Light Group, I got on a plane and flew to Miami to talk to Felix and see if I could get him involved in this,” says Gutierrez. “I pitched him the idea and he loved it. We were able to come to terms and he’s now going to be a resident for us. We’ll do this party four to six times throughout the coming year.”
And how does Gutierrez hope to top the production value of a successful big production such as Perfecto? By using the big top as inspiration.
“It’s going to be a full-immersion experience,” he says. “This party essentially is going to be a Coney Island-style event. We’re going to make it look and feel like a big circus. When you walk in, there’ll be circus barkers out front; we’ll have a lot of performance pieces, choreographed numbers and also a lot of props.”
Upon entering Jet, he says there’ll be a hallway of fun-house mirrors. The vintage circus-inspired theme will be continued all throughout the nightclub in décor and performances. Right before Felix begins his set, a special video intro shot on green screen will play.
The first Cat’s Meow featuring Felix da Housecat will kick off at Jet on Monday, March 2. “For me it was really, really important to do it on a Monday at Jet because I wanted to give something special to the locals,” says Gutierrez. “Obviously on every Monday anyone industry that comes to the door with a valid Nevada ID gets in for free, so that was really important to me to get the support of the city and get them to come out.” And who doesn’t love a circus?!
Update, 2/10/10: The first Cat's Meow is now set for March 22, not March 1 as initially reported.