Las Vegas’ idea of winter couldn’t be more different from the rest of the country. As other cities battle blizzards, we’re gearing up for pool season ... mostly.
Even the desert has its moments. Temps dipped below freezing just two weeks ago before swinging back into the sunny 80s in record time. But why not have both?
Case in point: Après Beach, a new winter ski experience dropping into LIV Beach’s sun-soaked party atmosphere on March 7. Here’s the mood board: shotskis and Champagne showers, cabanas and cozy cashmere, fresh powder raining down as British tech-house DJ Cloonee pumps us up. The pool also will be fired up for those brave (possibly Midwestern) souls ready to have some fun in the winter sun.
“We want people to come in their ski outfit, or their fur or their goggles. We’re expecting a lot of Champagne to be sprayed,” says Michael Waltman, senior vice president of hospitality and nightlife at Fontainebleau Las Vegas. “We want to have ice luges, espresso martini bars, a French fries station. A big thing now is French fries and martinis, and you always have to have a great photo moment. We have this cool gondola photo set up as you walk in. We have 10 snow machines.”
Waltman says this Après Beach party could be the first of many depending on how the weekend goes. But it’s also a way to test out something popular from other markets and showcase how LIV Beach does it, the Vegas way.
“It was a big wake-up call for us in one of these creative meetings that we had. Everybody was posting that [online trend] 2016 is the new 2026. We saw some venues actually post that, and literally nothing was different. And we were like, that can never be us,” Waltman says.
The winter experience will also lead into a series of new Sunday events at LIV Beach that Waltman says will offer a balance between partying and prioritizing wellness. They’re looking at organizing workouts before the dayclub opens, holistic treatments and even coffee and hydration stations in place of cocktails for those taking a break from drinking. These monthly wellness events kick off March 29.
“We want to be ahead of the curve when it comes to all of this,” Waltman says, “and be able to offer not only the same old, amazing daylife experience, but also ask, how can we curate what’s trending, what’s new, into that as well for what people are looking for.”
Après Beach With Cloonee, March 7, 11:30 a.m., $39-$61. LIV Beach, livnightclub.com.
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