Site not look beautiful? Click here

TV

Press releases—now with video!

Image
This elaborate press kit for the television show Bonnie and Clyde features a small television screen that plays a trailer for the show when the box is open, as well as screening DVD’s, actor portraits and a USB port to download more information on the show.
Photo: Sam Morris

We get press kits for everything at Weekly—car shows, beer festivals, movies, television shows. You can be sure that every company sending us a kit wants to make sure theirs gets opened first.

With that in mind, major kudos to Lifetime, A&E and the History Channel for their truly standout kit for the upcoming miniseries Bonnie & Clyde.

To begin with, the sucker was HEAVY. It arrived in a box that would be perfect for some notebook paper, but it felt weight-wise as if it were stuffed with a Roget’s Thesaurus.

How could we not be curious to see what was inside? Would you believe—a video preview of the show itself?

We opened the lid containing the words “Bonnie & Clyde,” and a 3-inch-by-6-inch video screen began playing the preview. It was like opening one of those fancy greeting cards that play some kind of audio clip, only much more high-tech.

Can’t say for sure if we’ll ever actually watch the miniseries, but the publicity team already did its job. After all, we can’t remember the last time we ever wrote a story about how impressed we were with a press release!

Share
Photo of Ken Miller

Ken Miller is Las Vegas Weekly's associate editor, having previously served as assistant features editor at the Las Vegas Sun ...

Get more Ken Miller

Commenting Policy

  • Considering Las Vegas' sexy Sin City image, how provocative can performance be on Las Vegas Boulevard?

  • As great nights with old friends tend to, it flew by, leaving the audience buzzing but also a bit bummed.

  • The Reynolds Foundation could provide SST with a $500,000 matching grant, a $1 million windfall that would go toward repairing facilities.

  • Get More A&E Stories
Top of Story