Wed, Dec 31, 2008 (midnight)
The battle of the breath just got kicked up a notch. Actually, down. We’re always excited when we get packages at Weekly, but nothing piqued our curiosity quite as much as the arrival of a six-pack of Altoids’ newest product—Altoids Smalls.
No, we’ve never heard anyone complain that Altoids were too big, so we’re at a bit of a loss as to why the company felt the need to miniaturize them. Still, our staff snapped these up quickly. The tin’s about the size of a dental floss container, and the 50 mints contained therein looked like square-shaped aspirin. They’re a little too small for some of us, who pop two at a time, but damn, they get the job done. The breath around here has never been better. And at a time when breath products are fighting for attention on the grocery shelf, it takes balls to make your product nearly invisible.