The next big sting: Planet Hollywood fined for tenant’s behavior

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The next big sting: Planet Hollywood fined for tenant’s behavior

Thu, Jul 16, 2009 (midnight)

Club Guide: Prive
From the Sun: Planet Hollywood fined (07/15/09); $750,000 fine over Prive (07/12/09)

Attorney for Planet Hollywood Frank Schreck says that his client was made aware months ago of a nine-count complaint being brought against the hotel by the Gaming Control Board due to alleged wrongdoing on the part of tenant Privé nightclub, and that his client “immediately took steps for corrective action.” As the first of its kind to do so, Planet Hollywood accepted responsibility for its tenant, agreeing last week to pay $500,000 in immediate fines, and an additional $250,000 if Privé does not reign in activities such as admitting minors and ejecting inebriated patrons into the casino without care. According to Schreck, at least eight or nine other properties are under investigation for similar circumstances.

Prive Perhaps, while driving past the airport, or walking down the Strip, you saw an ad that caught your eye--and then proceeded to hold it captive for about three and a half minutes—with a bunch of hot, drunk, up-for-anything chicks collapsed in a big pile of skin, silk and alcohol on a tile bathroom floor (see also: every guy’s fantasy). It looks straight off some wannabe model’s MySpace page. The club, which opened over New Year’s at Planet Hollywood, is owned by The Opium Group, a corporation that also owns four very popular clubs in Miami, including the original Prive. Needless to say, the Opium Group’s new venture has brought something different to Strip nightlife and, in this case, different is better. First of all, the dress code urges you to ditch the standard button up collared shirt and trousers and instead opt go for something edgier and more individualistic. Second, when you get in, there is a big inviting cognac leather couch that-hallelujah!—you don’t have to pay to sit on. Third, the dance floor is spacious (350 feet of Brazilian cherry hardwood), so you can easily traverse it to get to the bathrooms or one of the five bars. Fourth, there is no roped-off VIP area and clubgoers are encouraged to dance everywhere, even on top of the tables, furniture and speakers. Fifth, there is an intimate lounge dubbed The Living Room that is modeled after a fusion of a Greek theater and 1940s cigar lounge with features like a granite bar, Persian rugs, glass-enclosed fireplaces and large Victorian mirrors. The only question is, with all these amenities, why was that ad shot in the bathroom anyway?

3667 Las Vegas Boulevard South Las Vegas, NV 89109

702-523-6002

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