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Joe Schoenmann

Downtown Las Vegas Reporter

A native Wisconsinite, Joe earned a journalism degree to get out of college early but wanted none of the craft after graduation. Need for a job landed him at small Wisconsin weeklies before moving to Las Vegas in 1997. He has been recognized for his magazine profiles and his investigative stories that exposed police bias against minorities.

Contact Joe via e-mail

Call Joe at 702-455-6175.

Story Archive

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Joe Downtown: Challenges daunting but foundation solid for conservation league, departing official says
Tuesday, May 21, 2013
As Scot Rutledge prepares to leave Las Vegas after seven years heading the Nevada Conservation League, he has to take some pride in how far his organization has come since he took the reins. At the same time, he admits the environmental challenges facing his organization and the state are daunting. One of the biggest, he predicts, will be if and when the state starts to deal with climate changes brought on by global warming.

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Joe Downtown: Local Motors CEO visits Las Vegas
Monday, May 20, 2013
One of the newest businesses to gain support from VegasTechFund is Local Motors. Founded five years ago, Local Motors uses crowdsourcing to help in the design of a car, motorcycle or other type of vehicle. John Rogers Jr., president and CEO, last week was in downtown Las Vegas, where VegasTechFund is headquartered. The fund is a tech investment group whose partners include Zappos CEO Tony Hsieh.

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Joe Downtown: Doughnut shop, tavern, offices may be in mix for former John E. Carson Hotel
Monday, May 20, 2013
Work last week began on the interior demolition of the John E. Carson Hotel, 124 S. Sixth St., purchased a year ago and now part of the realm of the Downtown Project.

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Joe Downtown: TV series to showcase Las Vegas arts scene?
Thursday, May 16, 2013
Just beyond the doors of the Smith Center for the Performing Arts, a film crew is focused on Charles Ressler. Living in Las Vegas the past two years, Ressler, a New York native, has thrown himself into various roles supporting and bolstering connections between the arts, culture and community in downtown Las Vegas.

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Joe Downtown: Tony Hsieh to get new landlord?
ST Residential lists several of its high-profile Las Vegas properties, including The Ogden, for sale
Wednesday, May 15, 2013
Residents of The Ogden high-rise in Downtown Las Vegas are buzzing about what they say is the impending sale of the building to a foreign company. The Ogden is an activity hub for the nouveau downtown tech crowd and home to Zappos CEO Tony Hsieh.

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Joe Downtown: Keeping the door and keeping the peace at the Griffin
Wednesday, May 15, 2013
You don't wanna mess with a bouncer whose pro wrestling finishing move is called Death From Above.

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Joe Downtown: Experience 'Our Las Vegas' artists' works at Emergency Arts exhibit
Wednesday, May 15, 2013
Galleries and art on display in the former examination rooms of downtown Las Vegas’ Emergency Arts building, a former medical clinic, will be featured in two events at the end of this month.

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Joe Downtown: The Grill at Gold Spike reopens to high praise
Tuesday, May 14, 2013
The moderate prices, Muzak-less atmosphere and care taken with my chicken caesar salad – no brown lettuce, freshly grilled chicken, just-right tangy dressing – of The Grill inside Gold Spike just earned my vote as a great place to eat downtown.

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Joe Downtown: Late delivery will keep Uncle Joe's in existing shop
Monday, May 13, 2013
Uncle Joe's Pizza is staying put. I reported recently that the longtime Fremont Street restaurant had closed and would reopen in the Gold Spike, one of Downtown Project's most recent acquisitions.

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Joe Downtown: Production company seeks Huntridge memories
Monday, May 13, 2013
Silver State Production Services wants people with stories and memories of the Huntridge Theater to tell them for the camera Wednesday night.

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Joe Downtown: Two new restaurants join downtown scene
Friday, May 10, 2013
A soon-to-open Italian sub joint, along with Mingo, a new bar/restaurant further near Casino Center Drive and Charleston Boulevard, might just give some of the new Fremont East bar/restaurants a run for their money.

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Joe Downtown: Fremont East Studios producer shopping new film to crowd at Cannes
Friday, May 10, 2013
Freeman White III has come a long way since his first film, a documentary about buffalo grass. Next week, he’s bringing “Five Thirteen,”a film five years in the making, to Cannes for the international film festival to show to potential buyers and distributors.

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Joe Downtown: Golden Gate not scrimping on National Shrimp Day
Downtown casino that brought shrimp cocktails to Las Vegas to roll back price of dish to 1959
Thursday, May 9, 2013
There may be nothing more “Vegas” than the shrimp cocktail. Well, that is after gambling, neon signage, diminishing water resources and the mistaken belief that prostitution is legal here.

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Joe Downtown: Helldorado Days heralds Vegas' Wild West past
Wednesday, May 8, 2013
Computer chips easily outnumber cowboys in Downtown Las Vegas, especially as startup founders and coders find sanctuary around East Fremont Street, soon to be the backyard of dot-com retailer Zappos. But Zappos aside, Las Vegas’ persona remains firmly grounded in the Wild West myth, and downtown’s Helldorado Days, a multiday celebration of the the West’s rugged reputation, fits right in.

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Joe Downtown: Urban transformation could make Las Vegas for Las Vegans
Wednesday, May 8, 2013
Las Vegas Strip casinos aren't there for locals, but more and more, Downtown development is.

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Joe Downtown: Project 100 hiring for transportation positions
Wednesday, May 8, 2013
Project 100, the ambitious multimodal transportation system beginning in downtown Las Vegas, is seeking several people to fill a variety of new jobs.

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Joe Downtown: Slots making brief reappearance at Gold Spike
Tuesday, May 7, 2013
The Gold Spike reopened this week with a surprising addition: slot machines. Technicians on Tuesday morning wheeled some 10 or more machines out of a truck and onto the floor of the business, which closed April 21, less than a month ago after being purchased from Siegel Group Nevada Inc. by Downtown Project investors. After the sale was completed, Tony Hsieh, Zappos CEO and one of the Downtown Project partners, said it would not reopen as a casino.

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Joe Downtown: Ceremony to honor El Cortez for inclusion on National Register
Tuesday, May 7, 2013
One of Downtown Las Vegas’ oldest residents, the El Cortez, will be honored for winning a listing on the National Register of Historic Places. Mayor Carolyn Goodman and Councilman Bob Coffin will headline a ceremony at 4 p.m. Thursday to unveil a commemorative plaque at the hotel/casino. The city's oldest hotel to continuously operate under the same name, the El Cortez became only the second Las Vegas casino on the nation's cultural preservation list in February.

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Joe Downtown: Casino-less Gold Spike opens Monday; old pizza place to get new life
Friday, May 3, 2013
Less than a month after it closed, the Gold Spike will reopen Monday as a bar and restaurant with a large area once devoted to slot machines now home to games such as pool, darts, Golden Tee video golf and shuffleboard.

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Joe Downtown: Life is Beautiful commercial shoot showcases the vibrance of Downtown
Wednesday, May 1, 2013
The festival's video will air in early June.

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Joe Downtown: Gold Spike to reopen within two weeks, without casino
Friday, April 26, 2013
With many of its former employees returning, the Gold Spike casino/hotel will reopen within the next two weeks as a restaurant/bar. As expected, the business will open without a casino. And for the time being, hotel operations are shut down.

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Joe Downtown: Complaints spur effort to change code on building retrofits
Thursday, April 25, 2013
A Las Vegas councilman wants to change a city code that forces developers to spend thousands to retrofit older buildings with energy-saving measures such as window glazing and insulation on cinder-block walls.

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Joe Downtown: For Container Park's dome, that's a wrap
Thursday, April 25, 2013
The skeleton went up a few weeks ago. Now the fabric dome is in place. Slowly, the Downtown Container Park – which is more of a prefabricated cube-park since the original idea of using shipping containers has been mostly abandoned – is coming together.

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Joe Downtown: Siren brings songs to downtown streets
Thursday, April 25, 2013
Vanessa Andrea has been writing and performing songs since she was 12. Her first was an expression of acceptance for her father, then serving time in the California prison system. “Songs have been my key to surviving,” says Andrea, who at 23 sings with the voice of someone much older. She said she has worked since she was 14 to support her family. “It’s gotten me through life, saved my life, really. Dad in prison, mom addicted to drugs. Writing songs helped me get away and communicate what I felt.”

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Joe Downtown: A news tour through the neighborhood’s darker, dirtier past
Wednesday, April 24, 2013
Let's just say the area has seen more than a food truck battle.

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Joe Downtown: Internet series to explore 'downtown from the inside'
Wednesday, April 24, 2013
A local production company today begins filming the antics, thoughts and lives of a handful of downtown residents for an Internet series that shines light on the people behind the area’s transformation from the forsaken to the embraced.

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Joe Downtown: Ecomom to relaunch under ownership of Washington-based business
Wednesday, April 24, 2013
A Spokane, Wash., e-commerce site has bought the inventory and name of ecomom.com, a Las Vegas-based online company dissolved shortly after co-founder Jody Sherman committed suicide in January.

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Joe Downtown: Michael Morton likes that his new La Comida restaurant is 'a little off'
Tuesday, April 23, 2013
The monkey skeleton sign at La Comida, the new Mexican restaurant downtown, isn’t there simply because it’s unique, fun and destined in some distant future to end up in the Neon Museum. A monkey-Mexican connection exists: Mayans, who lived in Mexico, considered monkeys divine creatures. But even Michael Morton, who is opening the restaurant at Sixth and Fremont streets, acknowledges that beyond its historical take, the sign, conceived by his wife, “is a lot of fun.”

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Joe Downtown: Festival puts out casting call for filming of promotional spot
Tuesday, April 23, 2013
Fremont Street businesses will offer discounted food and drinks Monday night to draw people for the filming of a promotional ad for the upcoming Life Is Beautiful music, food and art festival.

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Joe Downtown: Crowdfunded Vegas Tech House to offer lodging for techies in transition
Thursday, April 18, 2013
Hoping to add to downtown’s tech startup ecosystem, Jon Sterling wants to buy a house downtown for startup founders as they transition into Las Vegas. To do that, the 34-year-old startup founder and former real estate businessman is doing something he’s never seen: He’s giving himself a month to raise $125,000 in small donations, branding opportunities and other means.

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Joe Downtown: Vegas-raised actor finds fame in Kmart's 'Ship My Pants' ad
Thursday, April 18, 2013
Las Vegan Michael Bunin has done pretty well as a comedic actor. He’s been in national television ad campaigns, been a regular on a television series, and earlier this month he was in the season premiere of “Mad Men.” But nothing in the Chaparral High School graduate’s career so far is likely to top a 35-second advertisement that first aired a week ago on YouTube and has gone viral with nearly 12 million views so far. It’s an ad for Kmart’s policy of shipping items customers can’t find in the store to their homes for free. It begins with 10 words from a disbelieving Bunin to a Kmart employee: "Ship my pants, right here? Ship my pants, you're kidding."

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Joe Downtown: Tony Hsieh envisions real progress for Las Vegas. How dare he?
Wednesday, April 17, 2013
Turning casinos into community? The guy must hate Las Vegas.

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Joe Downtown: Iowa students announce vegan food truck as their downtown project
Wednesday, April 17, 2013
After spending spring break here, University of Iowa students in a class that focuses only on downtown Las Vegas have come up with something they believe will enhance the area. The upper-level students who spent spring break here and downtown as part of their classwork are going to introduce a vegan food truck to the downtown landscape.

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Joe Downtown: Vandals waste no time tagging Container Park tower
Wednesday, April 17, 2013
It comes as little surprise that about a day after a 40-foot observation tower was erected on the site of the Downtown Container Park at Seventh and Fremont streets, graffiti was found on it.

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Joe Downtown: Cirque costume designers take advantage of Stitch Factory's offerings
Wednesday, April 17, 2013
Cirque du Soleil has a virtual lock on the Las Vegas Strip performance industry with seven – and soon to be eight – shows, including the upcoming Michael Jackson tribute “One.” But now you can even find the entertainment giant’s employees working downtown.
They’re not performing. They’re sewing.

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Joe Downtown: Additional pieces added to Downtown Container Park
Tuesday, April 16, 2013
A few more pieces have been added to the Downtown Container Park, a project developers hope to have in place this fall. Situated at Seventh and Fremont streets, the Container Park – which has been redesigned to include more prefabricated cubes than shipping containers – will take up a half block and include enough spaces to accommodate 20 to 30 businesses. Monday afternoon, a 40-foot tower containing a spiral staircase was hoisted into place with a massive crane. The tower walls will be adorned with large-lettered signage, with a light feature affixed to the peak; inside will be a private observation room.

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Joe Downtown: Former Gold Spike employees seek jobs with other casinos, Downtown Project
Tuesday, April 16, 2013
Nearly 50 former employees of the Gold Spike casino/hotel seeking jobs after the property's sale and closure showed for interviews with five different businesses or agencies Tuesday morning.

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Joe Downtown: Learned lessons being applied in relocation of John E Carson Hotel residents
Friday, April 12, 2013
Some 43 residents of the John E Carson Hotel, purchased by Downtown Project investors to be transformed into a multistore retail, food and beverage facility, will get free rent for a month and be moved into a different hotel at the investors’ expense.

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Joe Downtown: Downtown Project adds Gold Spike to its property holdings; casino to close Sunday
Thursday, April 11, 2013
The Gold Spike hotel/casino will reopen again but its casino days are over. It might not even be named the Gold Spike. The Siegel Group Nevada announced Thursday the sale of the property to Downtown Project investors, who already held the note to the property. Terms were not disclosed.

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Joe Downtown: Cabbie picks on wrong fare to refuse ride
Thursday, April 11, 2013
Complaints about cab drivers refusing to give people rides for relatively short distances are fairly commonplace downtown. Just try getting a cabbie to drive you from Fremont Street at Las Vegas Boulevard to Soho Lofts at Charleston and Las Vegas boulevards.

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Joe Downtown: For one startup, staying in Vegas might be more trouble than it’s worth
Wednesday, April 10, 2013
Screwy immigration regulations are weighing down British app developer Bluefields.

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Joe Downtown: Does phoenix mural signal rebirth for landmark Huntridge Theater?
Tuesday, April 9, 2013
A colorful phoenix spray-painted onto the back wall of the defunct and decaying Huntridge Theater has led to a welcomed slowing of northbound traffic on Maryland Parkway the past few days.

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Downtown Project snapping up apartment building, other parcels
Monday, April 8, 2013
A group purchasing property all over downtown is close to finalizing a deal for the 360-unit Mayan Plaza apartment building on Alta Drive, next to the new Metro Police headquarters.

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Joe Downtown: Neon Museum extending weekend hours
Friday, April 5, 2013
Downtown Las Vegas’ popular neon sign graveyard, The Neon Museum, is extending weekend hours to meet demand. Tours will now be offered Sundays, every half hour, beginning at 10 a.m.

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Joe Downtown: Skeleton for dome arrives at Container Park construction site
Thursday, April 4, 2013
The skeleton of the geodesic dome that will be able to project an array of images on its interior walls with state-of-the-art digital equipment is finally going up in the Downtown Container Park at Seventh and Fremont streets.

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Joe Downtown: Downtown Project converting trailers into 'Skillshare' classrooms
Wednesday, April 3, 2013
A once-empty lot at Eighth and Fremont streets, adjacent to the coming downtown Container Park, is now full of more than a dozen large trailers. Not trailer homes though a rumor, however unlikely, was floating a month ago that the Downtown Project was looking to trailers as a way to fill a residential need as it prepares to move some 1,300 Zappos employees downtown this fall.

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Joe Downtown: With development creeping east, the Bunkhouse no longer feels far away
Wednesday, April 3, 2013
The Bunkhouse was purchased by the Downtown Project in January.

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Joe Downtown: Life is Beautiful festival announces dates, schedules lead-in events
Wednesday, April 3, 2013
The two-day downtown Life Is Beautiful festival – a celebration of music and food – is scheduled for Saturday and Sunday, Oct. 26 and 27, and organizers have begun to put together some mini-events leading up to the fall festival on Fremont Street.

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Joe Downtown: Meet the first couple to be married at Denny’s wedding chapel
Wednesday, April 3, 2013
A couple from Ames, Iowa, will be the first to exchange wedding vows in a Denny’s when they get married Wednesday at the national chain’s restaurant on Fremont Street.

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Joe Downtown: Teslas on order for public use in rideshare program
Tuesday, April 2, 2013
A futuristic mural in the mayor’s office of old City Hall used to depict a "Jetsons"-esque city with flying cars zipping down Fremont Street.

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